CHANEL

There is no perfume comparable to the perfumes of the Chanel brand in terms of luxury and the strength of the stability of perfumes. The perfume brand “Chanel” was founded in 1924 in partnership with “Pierre Wertheimer” for the production and sale of perfumes and cosmetic products, and “Wertheimer” retained 70% of the profits of these perfumes, while I retained “Badr” by 20%, and he is the owner of the “Gallerie Lafabet” French store also for marketing its products, while “Coco Chanel” got only 10%, as the perfume brand between “Coco” and “Pierre Wertheimer” her partner was very nervous as she expressed. Coco expressed her dissatisfaction with the partnership with Pierre and said that she deserved more than 10% of the profits if he used her talents for personal gain, as Pierre was the financier of her project, so Coco delegated the lawyer Renee Chamberin to renegotiate with Pierre “to raise its share of the profits of the perfume brand, but he failed to convince him.

"Coco Chanel" then directed its focus on the models of evening dresses, from Chanel fashion design, to dresses that have more attractiveness, and the summer dresses were also radiant.

In 1930, a new competitor for the Chanel brand appeared called “Elsa” with products and exhibits similar to its products, but it was a short-term competition, as Chanel had a strong republican and consumer base and was very successful

And in 1932, “Chanel” opened an exhibition of jewelry for the first time, with many diamonds, which included the comet necklaces and the fountain, and they are beautiful, and for the success of this unparalleled exhibition, it was re-presented again in 1993.